Engage & Grow Your Audience
Digital Transformation Strategy & Delivery for Theatres
Perfect Storm
Increased competition among theatres, decreasing public financial support, and changing audiences bring strong headwinds as we emerge from COVID-related lockdowns into a challenging economy. Digital media and technologies have accelerated changes in consumer needs, expectations, and behaviours.
High Stakes
Successful artistic programmes and traditional marketing efforts no longer guarantee commercial success. A deeper understanding of consumers and data-driven strategies to engage once and future audiences can fortify theatre brands, help ensure financial support, and inform critical and relevant programming.
Informed Solutions
We provide digital transformation consulting services and programme delivery to support branding, production campaigns, content marketing, digital experience, and sales activities that enable theatres to optimise current resources, upskill teams, and strengthen their commercial opportunities.
Audience Segmentation
AmpTheatre's proprietary audience segmentation tools inform brand messaging and production marketing strategies, providing national, regional, and local insights into evolving consumer mindsets and purchasing decisions. We can overlay your existing data with our theatre-specific insights to create more effective targeting strategies that drive ticket sales, subscriptions, and memberships.
Targeted Communication
AmpTheatre tools and services help theatres create brand messaging and production campaigns — including digital and social media marketing content — for specific audiences. Our team works with theatres to develop and execute strategies that move from "one size fits all" campaigns to data-driven "one-to-one" communications.
Digital Transformation
The evolution of production technologies enables creative teams to conjure new magic on stage. AmpTheatre's experience and knowledge can help transform marketing, sales, and operational activities, supporting Head Office teams as they upskill their teams to deliver new digital and in-theatre audience experiences.
Let's Create a Connection Today
We'll develop successful strategies together
